Winning the Battle for Relevance Masterclass

taught by Michael McQueen

Course description

Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead.

Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you:

  • Determine your current relevance score as an individual, business or leader
  • Identify the key disruptive threats that have the potential to impact your business or industry in the coming years
  • Explore the 5 key reasons many businesses don't realise they are becoming irrelevant till it’s almost too late - and which ones you may be vulnerable to
  • Implement a range of simple and practical step-by-step strategies for driving innovation and re-invention

The course features over 50 video coaching modules from Michael McQueen as well as a number of diagnostic tools and interactive exercises designed to help you navigate the changes that lie ahead and emerge stronger and more relevant than ever.

Michael McQueen
Michael McQueen

Michael McQueen understands what it takes to thrive in a rapidly evolving world.


Widely recognised for having his finger on the pulse of business and culture, he has helped some of the world’s best-known brands navigate disruption and maintain relevance.

As a leading specialist in social shifts, change management and future trends, Michael features regularly as a commentator on TV and radio and has written four bestselling books.

Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Whoopi Goldberg and Larry King. He has spoken to hundreds of thousands of people across 5 continents since 2004 and is known for his high-impact, research-rich and entertaining conference presentations.

In 2015, Michael was named Australia’s Keynote Speaker of the Year and was inducted into the Professional Speakers Halls of Fame.

Course Curriculum

Beyond the Theoretical - How Irrelevance Can Impact Anyone
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